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Seriously, you didn't think you owned all of those photos you upload to Instagram every other day, do you? Because you definitely don't. Especially not now.

I really hope everyone that uses Instagram is paying attention to this new Terms of Service update and what is happening. The super short version is that you are agreeing to let Instagram (Facebook) share and sell your photos to anyone, for anything they want - without paying you a cent, notifying you, or crediting you for the photo.

What does that mean? If you went to Bob's Pizza one day and took a photo of a couple kids eating pizza and uploaded it to Instagram, Bob's Pizza could buy the rights to that photo from Facebook and use it in marketing, commercials, etc without having to credit you in any sort of way.

I don't know about you, but I think that's kind of fucked up. Even if I don't charge people for my photos, I still like to get credit for my work. And sure, the majority of Instagram content isn't exactly "professional photography" ... but the concept is the same.

So how do you prevent this from happening? Delete your Instagram account by Jan 16. For real. That's it.

After 1/16, there is no opt-out - even if you stop using the service before then, they'll be able to use any photo you've ever posted and use it for anything they want.

But let's be real here... how many people actually care what happens to their photos and information online? I'm thinking not many (though you should). Are that many people really going to give a crap that Facebook is actively selling their shitty, filtered photos of food? Probably not.

There are some that will care though... two groups of them I think. The first group will do what many people do when something like this happens (usually related to Facebook changes). They'll piss an moan about it for a few days and say what an outrage it is and blah blah blah. But they won't do shit about it. They'll keep on using Instagram and uploading at will and not caring (even though they want you to think they do).

The second part of that are people who DO care and WILL delete their accounts. But that group is likely so small that no one at Instagram or Facebook really cares - otherwise, why would they introduce such a ridiculously assinine ToS update? Because they can.

If any of you reading this want to actually do something about it... there are tools available to export all of your photos from Instagram (cause you still want them, right?). Then you're safe to delete your account. Even if you don't care that much about all of this, I'd still encourage any Instagram users to delete. It's the only way these people will ever realize this is not cool.

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