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Do people think that repetition honestly works so well?

"Hey, look, a commercial for XYZ! Oh, wait, I'm not interested in that."

*more tv show*

"Hey, look, another commercial for XYZ. Nope, still not interested."

*more tv show*

"Oh joy... Another XYZ commercial. Hey wait... I'm interested now... Oh wait, strike that, no I'm not."

Is that really how they imagine it going? Do people get browbeaten with 30 commercials of the same thing and suddenly want to buy that thing? Why does it have to be that way? I realize there aren't enough unique commercials to fill all of the time slots... But is there really no other way?

Why do I have to see all of the same commercials at every commercial break?

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2 COMMENTS ON THIS POST To “Why the Commercials?”

  • Oscar Godson

    October 11, 2010 at 7:28 pm

    While I hate commercials and i hate the products most of the time, it’s about market saturation. If they only showed the commercial one time it only reaches X amount of people, not to mention that people get up and do stuff during commercials. They want to make sure they can reach as many people as they possibly can. Not everyone is watching the same thing at the same time.

  • ack154

    October 11, 2010 at 8:19 pm

    I can understand that to a degree… channel surfers and what-not. But I would like to believe that it’s not necessary to show the same commercial at literally every break. At least have a set of them to mix up every other break or something. It would certainly go a long way to save some of my sanity. 🙂