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Why do I need to watch the same exact commercials at every commercial break?

If I'm watching a show - be it a half hour or many hours long - there is no need to show me the same damn commercials at every break. If I didn't buy the shit you're advertising during the first break, I'm sure as hell not going to buy it in the second commercial break.

I understand brand identity and that sort of thing and trying to get your name known, but it is ANNOYING.

Would it really be that hard to just alternate commercials during a show? So if you have an hour show, there are usually 4-5 commercial breaks in that time frame... so have two sets of commercials and alternate them. At the very least mix them up or something so I don't see the same things in the same order each time.

Seeing the same commercials at each break doesn't really leave the best flavor in my mouth when it comes to those products. If I remember what your product is at another time, my very next thought is "OMG, I fucking hate those commercials." And then I don't buy your shit.

I'm sure someone is buying all of this crap though - so sadly my ranting will have zero effect on anything at all. But there you have it. Let's aim for some commercial variety in 2010!

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ONE COMMENT ON THIS POST To “I Don't Understand TV Stations”

  • Jenna Culbertson

    January 30, 2010 at 8:09 pm

    I really agree with you! What is worse is when they show the same commercial several times in a row during one commercial break. If I didn’t want to pay attention during the first run-through, I really don’t want to hear it again.