Why Bother?

Dear Kraft Foods,

Why do you tempt me so? Why include a Push Here to Open option when it does not open anything? I have purchased your Kraft Macaroni & Cheese (spirals) for many years and not once do I recall ever been able to open your box in that way.

It should be simple. I should be able to press the (supposedly) perforated area and it should open the side of the box and enable me to pull the top off... exposing all of the macaroni goodness I would soon be enjoying.

But no... I press the designated area only to be disappointed time and time again. Crushed box after crushed box.

It saddens me to think that someone there has not taken notice of this malfunction and resolved the issue. I continue to try it your way... hoping that one day, maybe, someone would have figured it out and made my dreams come true.

But no.  My hopes have been dashed yet again.